CIVICUS offers a free toolkit for communications professionals that work in Civil Society Organizations (CSO). The tookit was created to improve the abilities of communication relating to future projects, to promote advocacy, and to gather communities for civic action.
The tools provided by this guide will help develop communication strategies based on research, evidence, and critical knowledge of the context. Besides, these will be useful to identify crucial points for action based on audience research and content analysis; and construct effective methods of communication that will work with each other, including in social media. The guide will also help install communication programs and evaluate these to the organizational effectiveness. It will also support the change the organization aspires.
If you are searching for ideas and examples of how to create useful and relevant communication material for social networks and how to maintain a dynamic relationship with the media, you can download the complete guide clicking on this link.