We successfully wrapped up the third module of the training series “Transform Your Work: New Tools to Enhance Your Organization’s Impact,” organized with the support of the Government of the City of Buenos Aires.
Civil society organizations from Buenos Aires joined this training space focused on strengthening their communication capacities through storytelling—exploring how the power of stories can mobilize, connect, and highlight the impact of their work.
During the sessions, we explored concepts, tools, and practical examples around:
- The importance of stories compared to data.
- The anatomy of a good story: beginning, conflict, and resolution.
- Different types of stories CSOs can share (impact, origin, future, team).
- Narrative techniques such as the hero’s journey, flashbacks, and contrasts.
- Adapting one story across multiple channels: social media, reports, talks, or media.
The virtual panel featured two leading communication professionals in the social sector:
- Flavia Gemignani, Director of Communications at the Latin American Team for Justice and Gender (ELA), an expert in digital communication and creative formats.
- Florencia Iris Sierra, Digital Communication Lead at Fundación Huésped, with extensive experience in digital campaigns and strategic communication.
Both shared concrete experiences and recommendations for CSOs to apply storytelling in their daily work, showing that every organization holds stories capable of inspiring and mobilizing.
A step further in strengthening CSOs
This third module reaffirmed that communication is not only about informing but also about connecting. Through storytelling, CSOs can inspire emotions, build closeness, and mobilize support—strengthening both their influence and sustainability.
The series will continue with a final module on impact evaluation and results measurement, concluding an edition designed to provide CSOs in Buenos Aires with innovative tools to enhance their work.